Even in Your Save-The-World Starter Pack, most world-saving actions do actually require you to do something, to donate or give something up. Very very few initiatives out there just fit so seamlessly into your daily lives that you can save the planet without noticing. But there is a search engine out there that is beautifully bucking these trends and doing something great. I would like to introduce you to Ecosia; the way for you to save the world while you search.
It’s wonderfully simple. You search the web with Ecosia, and the revenue generated from advertising plants trees! It even keeps track of how many trees you’ve helped plant! What I love about this most is that Ecosia are beautifully and simply facilitating greatness, with no imposition whatsoever to the user. You don’t have to think about it, but it’s brilliant, and I’m going to tell you their story.
It was a trip around the world that highlighted the issue of global deforestation for the founder & CEO, Christian Kroll, and inspired him to take action. But he and his team didn’t just set out planting trees anywhere; they had vision.
The Great Green Wall is a heartfully ambitious movement of local communities to plant 8,000km of green across northern Africa to combat deforestation and the expansion of the Sahara – think Jadav Payeng but on a continental scale – and that is where Ecosia have set to make their impact.
And what an impact it is! Such a mass of trees will have a huge impact on the climate – not just globally but, thanks to evapotranspiration, on the local environment as well.
In supporting the Great Green Wall, Ecosia (and you, by searching with them) are not only directly combating climate change in one of the harshest environments on earth; they’re proving food and jobs to hungry communities. They’re bonding communities together, promoting healthier lives, cleaning air and water. This is striving to increase environmental, social and economic prosperity. And, in the words of The Great Green Wall, they are “Growing a World Wonder“.
In November 2014, Ecosia planted their one millionth tree. To date, at time of writing, they have planted 3,523,742 trees (14 of which I’ve been responsible for, and I’ve only been searching with them for 24 hours), and they’re currently on track to reach their target of 1 Billion trees planted by 2020. Upon discovering their awesome, world-saving initiative, I was dying to speak to them. I am sincerely grateful for the opportunity to have such a lovely interview with Jacey Bingler of the Ecosia team:
You mention online that Ecosia was formed after a trip around the world, which brought to light the problem of deforestation. How did you decide where to begin in tackling this issue, and what lead you to focus on the great green wall?
As Christian first learnt about reforestation when staying in Argentina, a reforestation/rainforest protection program in the Atlantic Rainforest (spreading across Argentina and Brazil) seemed a good starting point for his efforts in late 2009. A couple of years and two tree planting organisations later, the Ecosia team came across the planting program in Burkina Faso. We are fascinated by the idea of keeping the Sahel and Sahara desert from spreading by planting a wall of trees. Those trees don’t only absorb CO2, they also have the power to nourish communities, they can restart water cycles and stabilize economic and political situations in the region.
So how does this actually work? Who’s planting the trees? What trees are they? Who owns the land?
The land is owned and treated by the communities. The communities are also the ones executing the tree planting program with the help of WeForest, who organize the tree planting program in general and OZG, a Belgian NGO, operating with the local people on the ground. The communities do receive “sustainability training” and they must agree to certain standards in order to participate in the program, like granting women their own income from tree planting. But apart from that the program is about empowering people to help themselves and to create as little dependancies as possible. The local communities know best what trees to plant when and where and thanks to a very efficient planting technique the survival rate of the new trees and shrubs is at an astonishing 70%. We are very happy that the feedback from the communities has been very positive so far.
Your next target is one billion trees planted by 2020. Will that be focussed along the great green wall? What will be the greater impacts of this?
We initially set ourselves this goal of planting 1 billion trees because we determined that as a number that would significantly help mitigate climate change and do a lot for the biodiversity and stability of ecosystems in the planting regions. It is a very ambitious goal but it reminds us of where we are going and what we want to achieve. It motivates us to improve our product and spread the word about this great tree planting search engine every day. Where all these trees will be planted is yet to be determined. The Great Green Wall is an amazing project we are glad to be part of, but there are surely uncountable regions all over the world that are in bitter need of reforestation.
You’re taking on Google; how do you feel about that, and how’s that been received?
Google offers great search results and user experience, otherwise it wouldn’t have become such a popular, omnipresent product. But this omnipresence and monopolist status is what troubles us. Rather than telling people what not to use, we want to show them that there are alternatives and that no one has to use a search engine or product in general just because it is preinstalled in most browsers or on most devices. Lately more and more people seem to be driven away from Google and towards us, probably largely due to the latest tax affair. This shows us that the future belongs to businesses who offer a product that benefits the user and supports a greater cause at the same time.
Ecosia seems set to be able to make a big difference, not just to the environment, but to the whole concept of corporate social responsibility. What element of Ecosia are you most proud of?
We believe that Ecosia is a great tool that empowers everyone to do good, without any additional cost or effort for the user. It capitalizes on a daily habit and turns something as abstract but also lucrative as search advertising into something as nurturing and tangible as trees. But as you already indicated, the product and the good cause it supports could really be anything. The fact that this system works in general, gives us hope, and we celebrate every new social business who joins the movement. Something that is very important to us on the way is being transparent and offering our users as much insight as possible. This is why we publish all our monthly donation receipts and business reports and are happy to answer any kind of question regarding the mechanics that keep Ecosia going.
Do you have any other advice for people wanting to save the world with something as simple as a click?
Don’t underestimate how much more you’ll be able to achieve, if you allow yourself to scale. We used to donate almost all of our total income to tree planting. This never really allowed us to employ additional team members who could help us improve our product and spread the word. Hadn’t it been for our community members who usually are so excited about Ecosia that they share us with their networks, we would have had a very hard time growing and even being able to keep Ecosia running. A little over a year ago we decided to get additional team members on board and invest in new features and product improvements. We started paying our monthly costs first and then donating at least 80% of our profits. This has helped us scale our product so much, that we are now in fact able to donate more money than before. There’s a very interesting TED talk by Dan Parlotta on how social businesses often have a very hard time explaining why and how they invest money. Christian introduced me to it a while ago and I think it’s incredibly insightful.
So get to it! You can install Ecosia as your default browser right now by simply clicking the link on their homepage here, and you can also download the Ecosia app for android or iPhone. It takes seconds to do, and every day you’ll be able to make huge impacts with them. Think of it – you can be proud that you’re making the world a better place, every time you fire up the internet!
My sincere thanks again to Jacey from Ecosia, to the whole Ecosia team for their phenomenal work, and to all of you future Ecosia users 🙂