Mooooooooove Over, Dairy.

It’s been a loooooooooonnnnggg time coming, but it’s finally crossed the pond! Ben & Jerry’s Non-Dairy Ice Cream is finally available in the UK!!!

I’ve just had my first bowl of both of the below flavours (there is a third, it may have sold-out) – they’re awesome. Go and buy some now.

Ben & Jerry's Non-Dairy Ice Cream in Peanut Butter & Cookies and Chocolate Fudge Brownie Flavours.

I have no qualms with telling you I bought this in Tesco. When other supermarkets in my local area (Anglesey) start providing as many non-dairy options as Tesco, I’ll praise them as well.

I’ve been waiting for this day for what feels like an eternity – why?
Because frankly, cows suck, and dairy-based ice-cream sucks. I’m not saying that dairy-based ice-cream isn’t delicious, but the meat and dairy industry is one of the world’s largest emitters of greenhouse gasses, exacerbating climate change even more severely than almost everything else, and our collective love of it is one of the greatest driving factors in the over-exploitation of the planet. (If you’ve not already, go watch Cowspiracy on Netflix, it’s remarkable).
From a global perspective, ice-cream sucks.

So is that why Ben & Jerry’s have given us this gift of non-dairy ice-cream?
Here’s their answer as snapped from their website:

"We asked you. Lots of you. Some of you were committed to a vegan lifestyle, while others can't or would rather not eat dairy. And all of you are missing the indulgent frozen delights you wish you could enjoy. We knew that with some hard work and experimentation we could deliver the taste and creamy texture you've been craving. So we did."

and they’re nice and humble about it too.

So… kind of a variety of sort-of reasons, none of which anyone can argue against, they’re just not giving one solid answer to why they’ve branched into non-dairy.

And nor should they, to be honest. Because this isn’t about one-thing. There are a multitude of reasons why dairy sucks and why non-dairy is a good idea, and it’d be  unnecessary for them to dwell on one over the others when something so undeniably good is happening.

So I don’t care why they’ve done it – I’m just delighted that they have!
This is how change happens people!
Look around you – how many people, even when confronted with the facts, are going to be happy to give up something so deeply brilliant as ice-cream? (Surely only weirdo’s right? And I am saying that as one of those weirdos, but I don’t expect many other people to follow suit).

But what is it about ice-cream that people love? Is it that it’s made from stuff that comes out of a cow? Unlikely.
Is it that the dairy itself is so harmful to the planet? Probably not.
Is it the experience, the sensation, the flavour, and the delight? Yep, that’ll be it (in most cases).

The small print about what it’s actually made from is immaterial, really, from the point of  view of the consumer. (*Insert several morbid examples about how people don’t care about the negative repercussions of the things they buy).
If you keep the elements that people love, you can provide positive, viable alternatives for the elements that facilitate the things they love.

That’s how we’re going to save the world; by keeping people happy.
That’s how we’re transitioning from combustion-engines to electric cars.
That’s how we’re stopping over-fishing in Indonesia.
And that’s how we’re doing dessert.

Thank you Ben & Jerry’s!

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