Watch This Video And Drink This Beer

Polar Bears are dying. But why should we care?

First of all I’ll qualify what Polar Bears represent; they’re essentially the figure-head of Climate Change. They’re the Charismatic Megafauna, the Umbrella Species, and other conservation jargons that fundamentally mean ‘interesting to people and fundamental to an ecosystem’. They always have been, and always will be. I remember when I was first hearing ‘Global Warming’ being talked about at school; the Polar Bears were the first poster-children of the climate catastrophe. The now over-used image of a lonely Polar Bear on a shrinking iceberg was quickly latched on to and spread far and wide as a way of making people care (by breaking their hearts) about the threat of a warming global climate.

One of my [retrospectively] worst memories as a climate activist was actually hearing people whom I respected shooting the polar-bear image down, shouting “You don’t understand Polar-Bear Ecology,(They were not ecologists themselves…)Polar-Bears are great swimmers, they’re really happy in the water, you’re making a big fuss about nothing!
For the record – that’s a petty way to be a climate skeptic, and a big fat red-herring.  

So to address the ecology first of all, the Arctic ice-caps are melting catastrophically quickly, and that is very bad news for Polar bears. That’s because Polar Bears aren’t just bears that happen live around ice; ice is fundamental to their survival, because they are very specially adapted to hunt within an icy marine environment.
No ice, Polar Bears can’t eat. And just to demonstrate that, here’s that phenomenal clip from The Hunt:

Climate Change has been a tricky issue to communicate effectively for decades, because it’s all been projection into the future – with somewhere between dry hypotheses and all-out-threats of what’s to come from climate scientists. It’s been too intangible, and as such, deniable – or at least, put-off-able. Only in the last couple of years have we had anyone start to point to major climatic events and say “This! This is the impact of climate change, happening now!”

Over the weekend, I’ve seen a video circulating that puts climate change into more brutal reality than much we’ve seen before. One-off weather events can still be dismissed as co-incidence, but after more than a decade the grim reality of the Climate Change Poster Child is really being revealed. The Prophecies are coming true, and it’s heartbreaking. If I didn’t believe it was important, I wouldn’t share this with you.

This is what Climate Change looks like.

Why should people care about Climate Change? Because it means the sixth mass extinction of life on Earth. Because it means severely threatened food security. Because it means the death of coral reefs. Because variety is the spice of life, and biodiversity is the majesty of existence. Because life without life isn’t worth living. Because it bloody hurts.

Sci-Commers: What drives people to action? There’s two core things that influence behaviour – people move away from pain and towards pleasure.
Which is why your work is only half-done if you only beat people up with Climate Change – they need something to DO, to avoid pain, and to grasp pleasure. You have to provide that pleasure, to ensure positive action.

So would you like some Polar Bear-associated pleasure? How about this:

Those hop-loving beer-pirates at Brew Dog have released Make Earth Great Again – a phenomenal protest brew in response to *someone* saying they might withdraw their country from the Paris Agreement.  Make Earth Great Again is an imperial-strength Saison, brewed at a higher temperature than most beers, and with ingredients including actual melted ice caps (glacier water) and endangered Arctic Cloudberries. The result is a crystal-clear, golden brew of activism in a glass, and it’s utterly delicious. Spicy, citrus-y and sweet with a hint of dry acidity, culminating in a beer that’s a perfect accompaniment for a slow afternoon with friends, a conference of parties, or Die Hard marathon. I’m not a brew guru providing bevvy review here – I’m just trying to say that climate activism can be freaking wonderful.

Further to just making a delicious and potent point in this brew, Brew Dog are also giving all proceeds from Make Earth Great Again to 10:10 – a community-focussed climate-action charity doing some really awesome work. So do your part and buy some now.

So it’s incredibly important that we know what’s at stake here, but it’s also desperately important that we make people feel good about taking positive, straightforward action, so that our very worst predictions may not have to come true.

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One thought on “Watch This Video And Drink This Beer

  1. You need to be a real a..h..e to even only think about withdrawing the country from the Paris Agreement!
    I guess I’m speaking for many citizens of the world… we are sick and tired about such people playing wtih Life and doing that ruining the future existance of bilions of creatures.
    And I’m ashamed that he plans to show up in Davos at the WEF… Switzerland has blocked hands, we all know, but hope the good thin air of the Alps may put some oxygen in his brain. :-)c

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