A few months back I had to drive from Anglesey to Edinburgh and back in a day, and I figured that was the perfect opportunity to take the Tesla Model S for a spin.
Tesla vehicles are simply incredible. Ever since their first production contract in 2005, they have been setting new precedents in our expectations of what electric cars can be; from drive experience, to speed, to torque, to acceleration, to battery life and range, to safety, and basically anything else you care to care about. There is nothing on the market currently quite like Teslas.
I picked up a Model S (Tesla’s best-selling Sedan) from Manchester Airport, courtesy of White Cars (credit where it’s due), and instantly fell in love. Everything about the car aesthetically takes your breath away, from the sleek design, double-take-worthy lack of radiator grill, suave interior, very sexy driver HUD and flipping massive touch-screen multimedia system in the middle of the dash board.
It’s weird when you accelerate in a Tesla – as the above video will attest – because you hear absolutely nothing; for a *very* short time you feel the umph of acceleration press you into your seat, and then you’ve reached the speed limit and you should probably get a hold of yourself. It’s like it doesn’t bother to tell you, it just goes right ahead and is awesome.
Range is one of those big concerns with electric cars in general. By the time I’d driven the ~140 miles from Manchester Airport to Gretna Green, the Model S was telling me that if I wanted to get to Edinburgh at any enjoyable speed I should probably top up the charge, which would take roughly 16 minutes. More importantly, from my own biological perspective, I was ready for a wee and a coffee. I pulled up at one of the free(!) Tesla Superchargers, and by the time I was back at the car it was pretty much ready to go.
There’s the ‘review’ stuff out of the way, but here’s what I really love about Tesla.
A decade or so ago, when talk about this ‘climate change’ thing was starting to pick up, and we were starting to accept that we should probably start emitting less, there was a large-scale sulky reluctance to do anything. By and large the response of *most people* was to groan, kick their feet and get skeptical, mostly because we knew that we really liked most things powered by fossil fuels, and being told that we had to cut down on the fossil fuels was immediately equated with having to give up *all* those things that make our lives enjoyable.
TopGear was just getting good for crying out loud! Clarkson, Hammond and May were accelerating the public’s interest in driving like lunatics, bigger more epic [internal combustion] engines, blowing things up, laughing at caravans and environmentalists in almost equal measure, and steering firmly into perpetuating what I’m going to coin the ’20th-century dream’.
Meanwhile the call for an alternative to fossil-fuel burning automobiles had been quietly made, and while most motor-heads turned up their noses, Elon Musk (and a few partners) cooly asked “How hard can it be?” And unlike the TopGear trio, Tesla made something that worked. Really damn well.
And with that spark of mad ambition, Tesla began setting the bar on what the future is actually going to be like. Now we’ve got real-life Tony Stark, Elon Musk actually moving out of Tesla because he’s done all he can to revolutionise the world of motor vehicles, and is taking on world-saving challenges one after another, very cooly doing what no others have the ambition (or know-how) to do.
But throughout, Teslas are this incredible mark of what’s possible, and they don’t even make it look difficult. Environmentalism is still sullied by prejudice that it’s about sacrifice, strife and challenge. We environmental communicators struggle to connect with a large audience because to many, endangered lemurs stuggle to compete – in many ways – with the thrill of supercars. But Teslas have managed to embody how saving the world should feel.
And there’s the big difference: between having to change and wanting to change.
If the world carries on business-as-usual, we will have to change or we will die.
Tesla, Musk, and others are giving us ways to want to change, and that concept is a hell of a lot more appealing.
For those who are just reluctant to change and averse to progress, I proffer an analogy.
A few decades ago something came along that demanded change, and moved people powerfully to become something new. This something looked at the establishment and said ‘No More’, and in sticking-it-to-the-man gave people a feeling to aspire to and to embody. It was about breaking free of business-as-usual, it was about becoming something new, and feeling awesome.
That something was Rock N Roll. And while the music and the means evolve, the song remains the same. To hell with the nay-sayers. Stick it to the man. Be awesome.
A bad-ass new world awaits.
Saving the world should feel awesome.
[Disclaimer: This post is not sponsored, I’m just a raving fan of ambitiously making the world a better place.]